Some thoughts on MMW usage stats

November 12, 2007 at 11:48 am Leave a comment

It’s been a while since I checked in on site usage stats. Overall there seems to be a steady trend upward in monthly pageview and visitor counts between our launch on April 1 and the end of October. Some figures to illustrate the trends:

Monthly pageview and visitor counts between April and October, 2007

The first chart (above) shows monthly pageview and visitor counts between April and October, 2007. The y-axis shows the total number of pageviews (blue) and unique visitors (red) for each month. For example, in October about 3400 different people viewed about 7800 different pages.

I interpret the trend as a big initial curiosity-based jump after the launch, then a drop and steady trend upward from month to month thereafter. (The server, and our site, were down for about 10 days in August, and we got no usage data for most of the month.)

Typical 30-day trend in pageviews and visitor counts

Next, a typical one-month trend in pageviews and visitors (above). This period starts on October 9, the day the email update went out. There’s a spike after the email, then normal variation or perhaps a slight decline for the rest of the month. The last day on this chart is November 11, the day before the November email update goes out.

Daily visitor counts between April 1 and October 31, 2007

Finally, daily visitor counts between April 1 and October 31, 2007 (except for the server outage in August). There’s a monthly spike in visitor counts on the day that the email update goes out. After the spike, we pretty quickly return to normal variation in daily visitor counts.

Median daily pageview and visitor counts for the period October 12 – November 11 are 228 and 88, respectively. These numbers are 12-15% higher than the corresponding median values over the total 7-month span.

Good evaluation goes well beyond these numbers, but for the time being this is what we’ve got. We’re saving data as we go and hope to develop a more thorough understanding of how the site is being used over time.

For now, we’re pleased to see an apparent steady upward trend in usage.


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