Stats for the first two email updates

June 26, 2007 at 7:04 am Leave a comment

We’ve now sent out two monthly email updates. They go out on the second Tuesday of the month: The first May 10, the second June 12. The email updates are designed to notify site users of new content, draw attention to timely content, and remind people that the site exists.

We didn’t know what to expect (or hope for) for the open or click-through rates. But, we’re pleased so far. Some stats:

May 10: The first update. Sent to 834 recipients. 54 bounces. Opened by 46% of recipients. Of those, 46% followed at least one link.

June 12: Sent to 922, with 16 bounces. Opened by 39%, clicked through by about 47% (as of two weeks after sending).

According to Constant Contact, the “industry-wide” open rate is below 10%. The high open and click rates may reflect curiosity more than anything else. We don’t expect these rates to remain so high.

Onward and upward (?).


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